Why a CRM enhances your lead generation capability
To establish why you need a CRM to enhance your lead generation, firstly we must look at what are the advantages of using a CRM like Tall EMU vs an accounting system like MYOB or XERO on it own.
Here are some compelling reasons why you need a CRM Like Tall EMU:
Integrated CRM and Accounting: While MYOB or XERO are excellent for accounting, Tall Emu CRM adds powerful CRM capabilities, enabling seamless integration of sales and customer management with your financial data.
Sales Process Automation: Tall Emu CRM automates sales workflows, from lead generation to deal closure, ensuring no opportunity is missed and reducing manual data entry.
Enhanced Customer Insights: With detailed customer profiles and interaction histories, Tall Emu CRM provides deeper insights into customer behavior and preferences, allowing for more personalized service and targeted marketing.
Inventory Management: Tall Emu CRM includes robust stock management features, helping you track inventory levels in real-time, automate reorder alerts, and generate inventory reports, which MYOB or XERO alone cannot handle as comprehensively.
Marketing Automation: Tall Emu CRM offers advanced marketing tools, including segmentation, campaign management, and performance tracking, which are not typically found in MYOB or XERO.
Improved Collaboration: By centralizing customer and sales data, Tall Emu CRM facilitates better collaboration between your sales, marketing, and customer service teams, leading to a more cohesive business operation.
In summary, while MYOB or XERO excels at handling your financials, combining it with Tall Emu CRM provides a comprehensive business management solution that covers sales, customer relationships, marketing, and inventory management, driving overall business growth and efficiency.
A CRM enables businesses to understand customer preferences, behaviors, and needs, resulting in personalized customer experiences, increased customer satisfaction and loyalty, and higher customer lifetime value.
Tall EMU integrates with your accounting system (MYOB and XERO). A perfect partnership for your accounting system and CRM.
Your accounting system customer data is invaluable but cannot be used as a marketing tool within the accounting system, as it is not designed to do that. CRM is designed to use this data as an effective marketing tool.
Tall EMU CRM is an Australian developed application, recognised as best-in-class customer relationship management (CRM) solution and is The Cloud Awards winner 2023-2024 for CRM.
Tall EMU streamlines processes across the entire business from lead management, to sales, stock, shipping and manufacturing.
Talk to us about how we can streamline your business with Tall EMU CRM by clicking below.
Using Your Existing MYOB Data with Tall EMU to Grow
Tall Emu CRM doesn’t just help you find new customers – it also helps you make the most of the ones you already have.
By integrating with MYOB or Xero, CRM pulls in data about your customers’ buying habits and preferences. This lets you send them targeted marketing messages based on what they like and how they’ve bought from you in the past.
Have you ever wondered what you could do if you could use the customer data that you already have in MYOB to feed into your marketing strategy?
Well, you can….. with Tall EMU CRM.
The CRM is about keeping track of your interactions with customers to help you sell more effectively and build your relationship with the customer. With Tall Emu CRM, you can keep all your customer information in one place, making it easier to stay organized and focused on growing your business.
When synchronising Tall EMU with MYOB, all your valuable customer data is imported from MYOB into CRM. You can then run your entire business from Tall EMU. MYOB is updated with financial records.
How does this help your marketing strategy?
Here are some features that will entice you:
More interactions with your customers to build that relationship. You can email , SMS, send quotes and invoices directly from Tall EMU CRM. No need to search through volumes of emails to find past interactions with your customers. The history is all there in Tall EMU CRM.
Your customers can be segmented into targeted lists. These lists can be synchronised with your MailChimp account for campaigns.
Tall EMU has HTML code which you can add to your website to create a contact page. Respondents will then appear in Tall EMU CRM as opportunities.
Tall EMU CRM is wholly owned by MYOB and is part of the MYOB product family.
Contact Lakesview Business Solutions to discuss how we can help your business with
a Tall EMU CRM solution, by clicking the button below.
